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Oct 20, 2022

Return to blog 7 Sure-Fire Ways to Think of Great Blog Topics for SEO

1. Remember Questions

Say your coworker Roger sits down by your desk and asks you a question. In addition to a request for information, Roger has just given you a potential topic for a blog post. 

If someone is curious about something you have knowledge about, it stands to reason that others might be as well. 

The questions that you can answer without giving away company secrets are the ones to jot down in your list of potential topics. Just be careful not to consider everything you do a company secret. Unless your business is a disrupter, most topics you could write about will be somewhat familiar to those who might want to use them.

2. Sit down with Sales

Your sales force speaks to potential customers and closes the sales. They’ve heard every hope, dream, question, and objection out there. That’s amazing fodder for blog posts! 

Even better, by capturing some of the dialog they use to uncover those wishes and concerns and turning it into blog posts, you can help shorten the sales process. In addition, salespeople could send your blog posts — or have them write the posts — to potential customers as a follow-up after their conversations. 

3. Talk with Customer Service

Similarly, customer service representatives speak with a lot of customers but on the opposing side of the sale. People who call in to customer service typically already have the products or use the service your company sells — and they have questions or concerns.

Buy your customer service rep a cup of coffee and ask them about the questions they get most routinely … and about the most bizarre ones. The routine questions will be excellent blog fodder because you already know that people want the answers to those questions badly enough to bother slogging through a phone menu to talk to someone about it.

Your blog posts can even help customers find answers to their own issues online, improving satisfaction and reducing call volume.

4. Use Question Suggestion Sites

A small subset of keyword research tools mine different sources for the questions that people ask online. Pop a keyword into their search fields, and some of the questions that they return could trigger an idea for a blog post. 

The first site, , gets its data by scraping search engines’ type-ahead auto-suggest features and arranging it both as a selection of questions and a list of phrases. A similar site, , gets its data by scraping topics from forums like Quora. Between the two, you’ll get a wide swath of topics to consider on just about any subject.

5. Read the News

Industry news and even mainstream national news sources can turn up ideas for blog posts, as well. Look for timely topics that you have a different take on, can give deeper insight into, or that trigger an idea for a different approach. Don’t just regurgitate what you find in the news source. There’s little value in recycling an idea without including your unique point of view.