Blog SEO Tips You Can Use Today for More Traffic

1. Content is King

It sounds obvious, but is a must these days. It’s only going to get more and more difficult to rank in Google using short (<500 words), me-too articles sourced from ideas already shared by other blogs in your space. Compelling, well-written and well researched blog posts that are useful and relevant for your audience is what is going to keep your visitors coming back for more. Think original, trust-worthy content that genuinely helps your reader. If you become the go-to resource in your niche, links and ranks will come naturally. Here are the most important things to remember when it comes to content:

Post relevant, interesting content

Obvious, right? People will only come to your blog if you’re saying something worth reading. But what is interesting content? And how do you make sure you’re coming up with fresh ideas on a regular basis? Here’s where you can turn for some juicy content ideas:

The internet

First, the most obvious. There is plenty of inspiration out there on the web. But what’s the best way to find it? We’d recommend starting with a broad search, such as ‘SEO’ for example. Type it into Google. What keywords do you see? Type a keyword you find from SEO into the search bar again: what sub-sub-genre do you get from that? In other words, use the web as your brainstorming tool; your spider diagram. Keep repeating this process. You’ll end up with sub-sub-sub-niche topics that are a lot more specific than ‘SEO’. You can use the niche sub-keyword you end up with as a starting point for your new article.

Your competition

Check out your competitor’s blogs and social media: have they covered a topic that you haven’t yet? Maybe they haven’t gone into enough detail? What content are they sharing? Remember, just because a topic has been written about before, doesn’t mean you can’t write about it. Just make sure you bring your own style, flare and tips to the table.

Buzzsumo ranks your competitors’ posts by social media likes and shares

You could even use a tool like to find and sort your competitor’s post for you. They rank each competitor post by social media popularity- so you can see what kind of content is smashing it.